Some time ago, as outlined in the Case Study section of this site, there was an ad running on local Hutchinson KS radio that that promoted search engine optimization but never mentioned the company name. Instead, the announcer said someting like, “We’re so confident that we’re the best Hutchinson SEO that we won’t even tell you who we are. Just Google Hutchinson SEO and see who’s number one!” So I did. And they were. But they had failed to register and use the domain name, Hutchinson SEO, which (when it comes to finding out who’s best Hutchinson SEO) is an important factor.
Who’s Best Hutchinson SEO?
It was either supreme arrogance, or just a lack of understanding of the basic principles of SEO. And I was up to the challenge. I registered the domain, built a site, and the rest is history. Oh, sure. Sometimes the other guy is in spot one, but back on the day I first checked, he held the first three spots and dominated the page. When there is direct competition for the first spot, as there has been since I set up this site, the holder of spot one will change regularly. The fact that Hutchinson SEO dominates the page and is in spot one more often then not really shows who’s best Hutchinson SEO. That’s not arrogance. That, among other things, is great content, professional technique, an intricate set of unpublished rules, and experience talking.
The “other guy” says to Google