Search engine marketing is just one of many buzzwords that that are thrown around to help describe and clarify what companies do on the Internet to get noticed. You may have heard about search engine optimization, pay per click advertising, click through rates, and other terms that seem to be related to the same thing, but what is really going on with it all?
What is Search Engine Marketing?
Search engine marketing has been around for several years but it seems to always be improving upon itself. It has become a powerful engine to bring in more profit for both small and large companies. SEM, as it is abbreviated, is not a magic bullet or a genie in a bottle. It takes knowledge and good application to decipher the ins and outs of the process and make it work for your needs. You can certainly mount an effective search marketing program on your own or you can hire a search engine marketing professional to handle it for you.
In coming posts in this series you will learn how to optimize your website using effective search engine marketing techniques. There are several tools useful to successful application of the topic of search engine marketing. Both their sources and their uses will be discussed in related posts.