The Internet has turned the world into a global village and in particular social media has the ability to connect millions of people across the globe. It is estimated that people spend 20 minutes on Facebook every visit. If you have a Facebook page, then it is high time that you put the following Facebook Marketing Tips into good use.
One of the most important things that you should consider is the fact that Facebook provides unique opportunities that are different from any other media. For instance, you would not run a television ad on radio and vice versa. In addition, you cannot market on Facebook the same way you would advertise on a website or magazine.
Facebook Marketing Tips include not using the social site for a hard sell. People view Facebook as a fun site where they can interact with family and friends, view photos, videos and generally relax. This means that if you want to be successful in marketing on the social site, you need to join in the conversations and become a part of the community as opposed to being a marketing outsider trying to market aggressively.
When trying to sell products and services on Facebook, you should not use hard sell tactics like using some advertising slogans. In addition, you cannot provide a list of products and their prices isolated from a related conversation. The result of such actions will be that other users will “unfollow” you and even post some negative comments concerning your business.
Clear goals and strategies are required and Facebook Marketing Tips will involve creating posts each morning featuring the day’s special. For instance, if you run a fast food joint, you can post a daily photograph that features a customer who is your ‘Burger King or Queen’ for the day. Other users can also be encouraged to post photographs of them tucking into a burger.
A human voice is required for your company since people on social media like it when they are talking with other people as opposed to a business that is impersonal. This means that the person who has been charged with the responsibility of posting on Facebook needs to have the ability to write the posts in a likeable and real sounding voice. The person posting also needs to have the freedom of expressing themselves using their own words as opposed to the official line of a company.
Other Facebook Marketing Tips includes posting on a regular basis. They say out of sight out of mind and the same is true with social media. Your business needs to be visible on social media and one way to do this is to post regularly. You can also become active in the community and post comments about other people’s posts. Although it is advisable to post on a daily basis, it is much better for you to post only when you have some interesting content. Perhaps one of the best pieces of advice about marketing on Facebook is to use videos because they engage the audience and keeps them entertained.