A website owner in Hutchinson, Kansas, might use Google to search for quality SEO services in Hutchinson. They might enter as simple a search term as Hutchinson SEO. This will return a number of valid results. They may be a little more specific in their choice of keywords, entering something like Hutchinson SEO expert, or Hutchinson SEO services, or even combining the two into something like Hutchinson SEO expert services. The thing is, search engine optimization for a site like this one has to include the process of anticipating these, and other, keywords someone searching for the services offered might choose to use in their own, real, search.
If you are undertaking an SEO program for your own website you need to understand this. And what you need to understand even more is that in order for these keywords to be indexed by Google and associated with your website pages so they can be found when searching for those terms, you must actually use the selected keywords in the text on your page. Just thinking about it doesn’t cut it.
It should be obvious, but you might be surprised by how many people work hard at their website SEO, making sure their coding is clean, their content is relevant, compelling, and authoritative, getting backlinks, adding images and video, connecting with social media, all the good things, and yet they simply do not rank for the keywords they want to. Upon checking, we find over and over again, they are not ranking because the keywords are not represented on their websites. Anywhere. It’s not just a keyword density issue. It’s a they don’t exist at all issue.
Hutchinson SEO Expert Keywords
Consider this page. If I were trying to rank it for the keyword phrase Hutchinson SEO expert, it would be a good idea to start with that search term in the article title. It should also be the first words in the title if possible — but better there than not!
This search phrase should then appear in the first paragraph of text. It is also a good idea if that first opening paragraph be descriptive, with other related keywords, and appear first on the page, right after the title. It is the lead to what will come next. It should be as interesting and as compelling as the topic allows. It should not be too long. Three or four sentences is fine.
Your keyword phrase should then be used naturally a number of times in the remaining page text. For some phrases that can be difficult. Long tail search terms don’t always fit naturally into sentences. Be creative but be natural and remain on topic.
You will also want the search term to appear in one or more headings. This headings should be clearly indicated in the page code with the appropriate Hx (heading) tag. Most website builders and content management systems, like WordPress, provide easy ways to designate headings correctly without resorting to HTML or other coding methods. It is one of the major reasons for choosing WordPress for your website or blog.
Hutchinson SEO Expert Search Terms
It is a good idea to use bulleted or numbered lists, tabular representation (tables), and other recognized structured methods for presenting relevant data when appropriate. Here is a bulleted list organizing the keyword phrases mentioned earlier:
- Hutchinson SEO
- Hutchinson SEO expert
- Hutchinson SEO experts
- Hutchinson SEO service
- Hutchinson SEO services
- Hutchinson SEO expert services
Two other factors (and there are many more) you can easily control while search-optimizing your own website are out-bound links and images. It may seem counter-productive to provide a link to someone else’s blog or website. If it is an authoritative site, and it relates to the topic at hand, such as the Wikipedia article on keyword density, then there is actually importance in doing this. Links from the article to other pages on your own site are helpful too. The key is always relevance, of course.
Hutchinson SEO Expert Search Terms
When adding images, be sure the content is relevant to your post and be sure to include an appropriate alternate text (alt) attribute. This alt attribute should contain your primary keyword too. Remember, though, that the alt attribute has, and serves, a purpose so you want to be sure not to just make it a place to stuff keywords. For best results use it for the intended purpose while still including your chosen keyword. A caption or title under the image that contains your keyword can’t hurt either.
If you apply this handful of SEO ideas to your pages and posts they will rank well right out of the gate. Getting to those last key top spaces on page one may take a little more work. We will cover that in future posts. For now, though, apply this technique to all your new posts and pages and go back over your old content, as time permits, and update. Just the act of updating may improve your rankings. Updating with great technique will certainly do so.