According to a blog post by Google: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
That’s a big and important point. It affects you if you are doing SEO work whether on your own site or commercially. It affects you if you have a website whether it has been search engine optimized or not. It pretty much affects everyone on the ‘net. All of us.
How Can You Determine Mobile Friendliness Of Your Website?
That, thankfully, is the easy part. Real easy. Just click this GOOGLE MOBILE FRIENDLINESS TEST LINK and enter your website URL (address) in the box provided. Click the blue “Analyze” button and wait a couple of minutes while Google tests the mobile friendliness of your website. The results will be displayed, including an image of how your site will look on a smart phone. Nice.
What Can You Do If Your Site Fails The Mobile Friendliness Test
Google provides a reasonable analysis and outlines the issues for sites that fail the mobile friendliness test. You should read through these and fix what you can. Be sure to make a backup before making any changes. If you don’t manage your own website you should check with your web developer or website maintenance guy.
If CSS and other changes can’t fix your issues you may have to change your theme, template, or basic design. WordPress makes this easier, but it is always a pretty big step. You will want to consider which important functions are built into your theme and which have been added through function coding. If you are using WordPress and you do decide to change themes this is the time to get some knowledgeable professional advice on the subject. Picking out a theme just because it is pretty can lead to serious issues — like this one.
If the issues are foundational and cannot be resolved without a lot of work, and if you are lucky enough to be using WordPress as your CMS, you may choose to use a mobile display plugin to fix your site. There are several good ones to choose from. Work with your developer or SEO guy on this if they have a preference. We like WPtouch Mobile Plugin.
Finally, if you are concerned about how the mobile friendliness issue is going to affect your site’s performance in the search engine return pages (SERPs) and your web tech guy can’t help you, or you don’t have one, give us a call. Click the Contact link in the navigation menu above. We’ll be glad to help.