Long-tail keywords are not the most popular. They are not the most used. Collectively they do represent a large number of searches. Search phrases like Best Hutchinson SEO Experts and variations of this will tend to accumulate a smaller, focused, number of searches for the kinds of services we offer on this site. While the number may be small, the benefits can be powerful. You can use this concept for your own site. You can apply it to your own SEO efforts.
Let us use as an example Best Hutchinson SEO Experts. This is a phrase someone might use when searching for a local search engine optimization service provider in Hutchinson KS. There are many variations of this phrase. The phrase contains the name of the city or local community. Some people might add their state to narrow their search even more. There are, after all, a City of Hutchinson in KS, MN, and PA. There are also many variations of word choices for the service provider. Here are some variations of this phrase which could well be used:
Variations Of Best Hutchinson SEO Experts
- Best Hutchinson SEO Expert
- Best SEO Experts in Hutchinson Kansas
- Best Hutchinson KS SEO Experts
- Top Hutchinson SEO Experts
- Best Hutchinson SEO Professionals
- Best Hutchinson SEO Firm
- Best Hutchinson SEO Service
And that is just seven. But I think you get the idea. There are many, many, more such variations. Because of this it is likely only a small number of people will search for any one of them. Each one has less competition than the more specific keywords. Collectively they add up. And the person using long tail keywords has already narrowed their search. They have figured out what they are really searching for. They are at the point of making the buying decision. They are more likely to make a commitment. That is called conversion.
The term Long Tail Keyword gets its name from that part of a graph that shows the frequency of use of keywords. The must used create a peak at the beginning of the chart. This is sometimes thought of as the neck. Less frequently used, but still popular, keywords produce a bulge or fat body in the graph. Lesser used keywords, most often multi-word phrases, tail off in a long gradually diminishing segment. Thus Long Tail.
This site is about search engine optimization. Most people starting a search for this topic might use the obvious keyword SEO. They would find themselves lost in a sea of returns dominated by sites that might be SEO related but not be SEO practitioners. The are even less likely to be local.
As people, local to Hutchinson, Kansas (our base of operation) begin to refine their search the will add location or other key elements of what they are looking for. Finally, as they decide to qualify their choice from the more local results offer, they add defining words to their search phrase. Best Hutchinson SEO Experts might well be one of those refined long-tail keywords.
You will want to determine the possible long-tail keywords that relate to your website. Especially the ones that indicate the refined end of a search process. These will bring you serious prospects most often ready to make that all important buying decision. This visitors will be all but converted into customers by their own search efforts.
You can use this in your own SEO strategy. Provide real, valid, authoritative content. Deliver something of value. But include in it those long-tail keywords your research, and your experience, suggests are likely. Remember, Google cannot return your page(s) for searches unless the keywords searched are actually on the page.
You also need to understand that it is important that the long-tail keywords you choose to work with are relevant to your page/site content. Google is paying even more attention to relevance of long-tail keywords than in the past. You want to be sure you are doing this right. If in doubt, hire an expert. In fact, talk to us first. Our team of best Hutchinson SEO experts is ready to help your business be found online!