21. Access websites that can help you determine your performance.
There are certain web pages today, which can help you check the current performance of your site. The data that you can derive from them would include your site’s search engine ranking, general popularity, and incoming links. Access such sites on a regular basis, so that you can see where you stand.
22. Take note of Keyword Stuffing.
Although using of keywords is one of the ways to promote your site, you should be careful in not overdoing it. If there are too many references to the keywords that you are using for your web page, it is usually called Keyword Stuffing. When this happens, search engines, especially Google, may see your web page as a spam site, which is not good.
23. The importance of topping the SERP.
Search Engines Results Page or SERP refers simply to the results that one would see when he makes a quick search about a certain keyword phrase. You want to make sure that your site ranks good in SERP. This is because, if it does, then people would be able to see it easier and faster.
24. Take advantage of organic traffic.
Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Organic traffic can be obtained if you are able to take the right steps in applying SEO. Aside from that, you can also achieve it if your site has good content. Thus, focus on this technique, since it can make your site gain more traffic through search engines.
25. Having a site that provides easy navigation.
Establishing a web page that one can easily navigate does not only benefit people that would be visiting it. It can also benefit you, as the website owner, since it can actually make your site gain more traffic. The easier it is for humans to navigate, the easier it is as well for search engines to index and explore.
26. Generating site maps.
Having a site map for your web page is very important. Aside from helping people in conveniently navigating through it, it can also make it easier for search engines to index it. Generate your site map with the use of an automatic tool, so that you can also update it easily.
27. Become more familiar of On Page SEO.
On Page SEO simply refers to the things that you can do, in order to optimize your web portal for Search Engine Optimization. Since it is “On Page”, it means the techniques you can apply directly to your site, in order to improve its performance. This usually is easier to do, compared to the Off Page SEO, which involves blogging, back-linking, and social web portal marketing.
28. Minimize broken links.
Broken links are not good to have on your site, since they can cause missing images, and such. Keep in mind that not only people dislike them, but also various search engines. Therefore, if your site has lots of it, then it may not rank good in them. To avoid this, make use of link-checker sites or tools, so that you would know whether your site has them.
29. Write articles to other online marketing websites.
Writing articles and submitting them to other online marketing sites can help not just the sites you are submitting it to, but also to you. This is because, when people want to acquire more information about the topic you are writing about, they may start to do their research about where they can find more articles you have submitted. Once they know that such articles came from you, then they would begin to visit your site.
30. Participate in blog discussions.
If you find blog threads or discussions that are related to your site’s content, then you should participate in them. When you do that, you are actually making more people aware about your expertise in your chosen field. Once people begin to look up to you, they may ask you certain questions about it, which gives you an opportunity to direct them towards your website.