61. The first paragraph on your website.
There are cases when search engines would base its results on the first paragraph of websites. In this case, you should also focus on making the first paragraph of your website as catchy as possible. Optimize it with your main keywords, so that it would rank better in search engines
62. Don’t forget the value of social networking.
If you have not started making use of social networking for your SEO efforts, then it is best to start now. Starting early with social networking is always better than starting late. This is because reaping the benefits from social networking takes some time. Thus, you need to be patient in going about it, so that you would be able to enjoy the fruits of your labor soon.
63. Be persistent.
Gaining success in your online marketing efforts through SEO may take some time. Thus, you should be persistent about it. Always strive to improve the content of your website. Aside from that, you should also continue doing all the necessary things to build traffic.
64. What to do once you achieve traffic.
Once you achieve good amounts of traffic to your web portal, it is not the time to take it slow. Rather, you should try to determine the things that you were able to do, which helped in building your traffic. Aside from that, don’t stop in finding out new ways, or applying new techniques, so that you won’t lag behind your competitors.
65. Identify the best niches.
There are lots of niches that always stay as popular as they are, even when thousands of sites have already been launched for them. Some of these niches would include wealth, pets or animal care, health, and relationships. This is because, such topics always interest most people all around the world.
66. The SERP rankings.
The SERP or Search Engine Results Page rankings are always fluid. In other words, since search engines base the SERP to different factors, any change in such factors may also create a change on the page rankings. Therefore, you should also be flexible. In other words, you should try to use other sets of keywords from time to time, and add more content to your site.
67. Focus on one website first.
In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Such changes can affect the trends, rankings, links, and many more. Thus, it is best to focus on one website first, since if you manage more websites, you may lose track on some of them.
68. The number of keyword phrases on your website.
When it comes to deciding on the number of keywords or keyword phrases you want to make use on your site, it is best to stay within the 13 to 15 phrases boundary. It should be noted though that this can depend on the length of your article on the landing page of your site. The longer your article would be, the more keywords you can insert.
69. Number of words per website page.
If you are trying to create content for your site, focus on having at least 200 words per page. This way, search engines would have enough words to work on. Aside from that, it can also provide you the chance to offer more relevant information to your site’s visitors.
70. Including your brick and mortar establishment’s address.
If you have a brick and mortar business, and you want to establish better web presence, then make sure to include your office’s local address on your site. Include it in the contact section of the web page. Aside from that, you can also apply it on the landing page of your portal.